The crowdfunding industry has generated several billions in funding, but the harsh reality is that around 60% of Kickstarter campaigns fail. Enter Forbes 30 under 30 alumna Alex Daly, a crowdfunding expert who has raised over $20 million for her clients’ campaigns, including ones for TLC’s newest album, Neil Young’s audio player, and Joan Didion’s documentary.

Alex Daly is the founder of Vann Alexandra, a creative services agency that gets projects financed through crowdfunding, and the industry's "Crowdsourceress," a name she received in the press for her expertise in crowdfunding. Her clients include Neil Young, Oscar-winning filmmakers, Pentagram designers, Eric Ries, and girl group TLC. Alex has shared her expertise at top film festivals, universities, and organizations. She is in the Forbes 30 under 30 Marketing & Advertising class of 2016. This is her first book.

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