Meet Derek Thompson

  • May 8, 2017

The author of Hit Makers comes to DC this Wed., May 10th, at 6:30PM.

Meet Derek Thompson

Hit Makers is a groundbreaking investigation into the most valuable currency of the 21st century: people’s attention. With insatiable curiosity, great reporting, and beguiling storytelling, Atlantic senior editor Derek Thompson uses the lens of economics to reveal the secret of what makes a hit a hit.

Thompson begins with a simple proposition: even though many number-one songs, blockbuster films, Internet memes, and ubiquitous apps seem to come out of nowhere, hits have a story and they operate by certain rules. There is a reason why some ideas catch on. But a perfectly constructed product isn’t enough to create a hit on the level of Fifty Shades of Grey. People have to encounter it. Exposure is the critical other half of the hit equation. So Hit Makers explores two crucial questions: Why do people like what they like? And how do popular ideas spread?
Derek Thompson is by some metrics the most-read author at the magazine. Thompson is a weekly business correspondent on NPR’s Here and Now, which reaches an audience of nearly 4 million listeners. On television, he regularly appears on CBS: This Morning, MSNBC, and CNBC. He has been named one of Reuters’s “Blogs to Follow,” Time’s top 140 Twitter feeds, the Huffington Post’s 100 best economic reporters, and Forbes’ “30 Under 30.”

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