Announcing the 2018 Reader Survey

Weigh in on your bookish preferences, habits, and attitudes!

Announcing the 2018 Reader Survey

Readers and writers — a symbiotic relationship. Ideas spark writers to create stories and build worlds and characters for readers. Readers add imagination, thought, and personal experiences to interpret those stories, deriving meaning and enjoyment in the process. A story is incomplete without both reader and writer.

But what do readers want? What constitutes a compelling story? How do men and women differ in their preferences? Where do readers find recommendations? How do readers share their book experiences?

Our 2018 Reader Survey is designed to find out! Please take the survey and share the link

with fellow readers. Robust participation across age groups, genders, and countries will give the most comprehensive results.

Among other things, prior surveys revealed:

  • Social media enhances the reading experience and correlates with high-volume readers.
  • Online book clubs are gaining popularity: 21 percent of respondents belong to online clubs, while 15 percent belong to traditional ones.
  • Readers are pushing for low prices. For example, 60 percent want e-books for $5.99 or less, and 66 percent want paperbacks for $10.99 or less.
  • Gender makes a difference. Women read more than men and use social media more regularly in support of reading.

So please take a moment to complete the survey. And watch this space for a summary of the results as soon as it’s available!

M.K. (Mary) Tod writes historical fiction. Her latest novel, Time and Regret, was published by Lake Union. Fellow authors Patricia Sands and Heather Burch helped design and plan the survey. Mary can be contacted on Facebook, Twitter, and Goodreads, or on her blog, A Writer of History.

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