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Description:

Communications is a fast-growing profession. The need to create, edit, translate, and disseminate information through a variety of different platforms is creating an increased demand for people with these skills.

This book introduces the Persuasion Matrix, a model for planning communication campaigns based in persuasion research. Marrianne McMullen draws on her wide-ranging and high-profile career to share her hard-earned wisdom gleaned from her work as a journalist, with labor unions, with DC public schools, and on President Barack Obama’s campaigns; she also served as an appointee in both his terms. McMullen tracks decades of research, providing a series of intricate and diverse case studies about workplace and relevant social issues. Persuasion theory and research is woven throughout the professional narratives and each career story closes with key lessons in communications. PERSUASIVE guides researchers and practitioners to a point of reflection on the true value of engaged scholarship and communication activism.

Highly engaging and concise, PERSUASIVE is a professional memoir that provides 40 lessons in communications for managers, communicators in public or nonprofit sectors, and students of communications.

Marrianne McMullen is joining us on the Busboys stage to share more about the skills and practices discussed in her book and her experiences as a communications professional. Copies of the book will be available for purchase during and after the event, and McMullen will be signing following the program.

This event is free and open to all. Our program begins at 6:00 pm, and will be followed by an audience Q&A. Copies of PERSUASIVE will be available for purchase before and after the event. Please note that this event is in person and will not be livestreamed.

We ask that guests RSVP in order to receive direct updates about the event from Busboys and Poets Books

Marrianne McMullen is a communications professional in public affairs who has worked in all sectors of the economy, including academia, where she is currently director of communication at the Chapin Hall research center at the University of Chicago. She has a BS in journalism from West Virginia University and an MA in communications from the University of Dayton.